Corporate Videos offer their own challenge - how to visually create an emotional connection strong enough to introduce and/or strengthen brand loyalty and spark a motivated purchase. This is an example of a powerful wordless benefit promotion. Originally produced for a multi-language audience, the story line is told, not with dialogue, but with what cinema does best, deliver compelling visuals. In this particular corporate video example, there was no need for sub-titles or translation services for a voice over because the story focused on emotional commonalities found across many language barriers.

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